Menufy on LinkedIn: Meet Kyle: Culinary Adventures to Restaurant Tech (2024)

This is the hardest announcement we've ever had to make. We've always tried to keep it real at Olivine, and that's why we're sharing that we’re closing shop and the reason why.We decided to close up shop at Olivine, so we could open a taco truck. 🔥Just kidding…or are we? It’s April 1st. Trust nothing and no one today. ⚔️Olivine isn’t closing, but we did cook up something zesty for your tastebuds and PMM “skillet” (aka skillset 😜).Introducing the first-ever PMM guide that comes with a taco truck theme and real recipes:The 30-60-90 Day PMM Cookbook 🌮A while ago, we published a crowdsourced article to help PMMs who were new to their role (or wanting to kickstart an existing role).To our surprise, it became a top traffic driver to our website.Given the growth the field of product marketing is seeing, we felt like this topic deserved more attention.So we collaborated with even more product marketing leaders, compiled more resources, and wrapped it all up in a fabulous “cookbook.”And, of course, it’s FREE! Here’s a sneak peek of what’s inside:- What product marketing is and how it works within the wider marketing team- Fundamental philosophies, concepts, and tools of product marketing- How to read product marketing job descriptions- First 30 days guide- First 60 days guide- First 90 days guide- What the product marketing community had to say- Bonus resources- Secret menu: Mezcal Paloma, Salsa Cilantro, Tacos de Pescado Al Pastor, & moreDownload the Cookbook with the link in the comments 🌶️–A huge thank you to everyone who contributed: Anthony Pierri 🎸 Saahil P. Raechel Lambert Angelea Ennamorato Mo Shehu David L. Krystyna Coyle Michael Greene Yi Lin Pei Matt Hodges 👋🏽 Stefanos Karakasis, Alex Orlinski, Anna Daugherty, CPMM, Daniela Cardona, Michael Maxey, Marissa (Scott) Endres, Sean Broderick#aprilfools 😉

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We all make mistakes that our audience can misunderstand. However, shouldn't your CEO (and your PR team) know better than to use a phrase like "dynamic pricing," which does make the mind go to the logical point of surge pricing? Be careful with your words.#communication #wordsmatter #claritymatters #clarityiskey #businesscommunication #publicrelations

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Degrees might give you credibility in certain fields. But they cost you a ton of time (and money). Instead of spending the next 2 years getting an MBA in marketing, I can explain everything you need to know about storytelling for brands in 3 points.1. Make it emotionalThe best brands don’t focus on FEATURES, they focus on FEELINGS. What was the last Budweiser superbowl commercial that talked about how great tasting their beer was?I’ll wait…2. Make it personalWe struggle to fully conceptualize the results of large quantities. Hearing 40 million people died during the plague vs 50 million doesn’t mean that much when we hear it (weird, I know). But if you focus on ONE family, the daughter of Mrs. Shepherd, who was walking home from school and stopped to help a man starving on the street, we’re able to see it more clearly. To go MACRO, go MICRO. 3. Make MarmiteI didn’t fully realize how much people loved this stuff until I went abroad and saw people FLYING with it. What?If you’ve never had Marmite, keep it that way lol. It’s this absolutely disgusting spread that people eat like jam on all types of crackers, toasts, breads, etc. I (obviously) can’t stand it. If it’s nearby I get repulsed. But those who love it?REALLY like it. They say when you try to be for everyone you’re actually for no one. Take a stand. Be bold. When people start flying with your product wrapped in little baggies stuffed in their carry-on bags for fear of being separated from it, you know you’re doing something right.

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From tapping into an unmet consumer need and settling on the best communications strategy to finding the right timeframe for measuring impact, the art of the successful product launch is highly-nuanced.https://lnkd.in/eN42J49M

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This post may trigger some people...But, I don't drink Coffee!!!You read that right, I don't drink Coffee.I do drink water filtered through fresh roasted and medium ground seeds from the arabica plant.I find this method of filtering water gives the water a rich, full-bodied flavor you don't get when filtering through other means. It makes me feel more alive, alert, and full of energy.What's your favorite method for filtering water?Want to learn more, not about filtered water, but about me, and my journey to becoming a product manager? Join Patty and I on Tuesday May 30, at 5:30 PM for a fireside chat.

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Whether it's for a cause or a product, successful communication is all about understanding what your audience cares about. It's not just about finding the right words, but also about tapping into unexpected places to truly engage with them. As communicators, it's our job to uncover what truly matters to our audiences and use that knowledge to create meaningful connections. #communication #audienceengagement #marketing

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WHY I LEFT DODO PIZZAEarlier this year, Fedor Ovchinnikov stepped down from his CEO position at Dodo Brands and this powerful infomercial took me back 4 years to when I myself made the decision to leave this great company.I've always been a project manager and I get fired up by big challenges, so even when I was hired I worked on implementing projects rather than maintaining processes. While working at Dodo, Artur Bogdanov and I built first a regional Internet marketing system, then a federal Internet marketing system, then together with the team we created a personalized marketing system, a federal system of promotions and discounts, and the concept of a new loyalty program.To keep me motivated I was looking for new challenges for myself within the company, but by the end of 2018 I realized that something wasn't adding up. I remember a turning point in my mind when I did a simple exercise: I wrote out what I wanted in life, where to live, how much to earn, what to do, where to visit, what to try. And then I clearly realized the strategic gap between my work at Dodo and my picture of the future.And even then I realized that I wanted, first, to continue improving in marketing, and second, to share my knowledge with people. After that there were many ups and downs, but these two profound insights are still with me.If you want the same marketing as Dodo, write to me. I will be glad to talk to you.

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This is a great article from QSR with lessons for those of us not in the industry. Long story short: customer service/ client representation matter and it should be personal as well as professional. Consistency is the key to that success and it's something we pride ourselves on at Derryberry Public Relations. Sure, our technology has changed as we've grown, but guess what? Our strategies are still based on relationships. It's what sets us apart from other firms. If you'd like to learn more about how we work, send me a message. #work#customerservice#clients#communication#pr#success

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Importance of TaglinesFor those of you wondering, "What is a tagline?" here is the definition: it is a memorable motto or phrase that is usually designed to serve as an expression of your company's greater purpose or mission.Essentially a company tagline is their primary advertising slogan.Most companies have only one tagline but it is possible to have more than one. My coaching business has 3 taglines and I rotate their usage depending upon which one I want to emphasize at any given time.They are:*We Help Businesses Grow*Train | Play | Win | Repeat*Making 1000 Muti-MillionairesAll three of these taglines simply and clearly define what we do as as a business.Most companies only have one tagline and they keep that tagline throughout the life of their business.Other companies rotate taglines or change taglines periodically to give their brand a fresh appeal.For example, Coca-Cola has had at least 60 taglines in the life of their company. Here is a small sampling:1886 - Drink Coca-Cola1917 - Three Million a Day1924 - Refresh Yourself1956 - Coca-Cola...makes things taste better.1969 - It's the Real Thing1969 - I'd Like to Buy the World a co*ke1979 - Have a co*ke and Have a Smile1980 - co*ke is it!1986 - Catch the Wave2001 - Life Tastes Good2005 - Make it Real2009 - Open Happiness2020 - Turn Up the Rhythm2020 - Together Tastes Better2021 - Real MagicYou can see from this sampling, the importance and power of taglines. You can also see that it's okay to have more than one tagline in the life of your business.My question to you is, does your business have a memorable tagline?If not, I would be happy to help you create one.DM me the phrase "Tagline" and I will explain the benefits and process of creating a powerful tagline.#advertingslogans#taglines#keystolegacycoaching#wehelpbusinessesgrow#cococolacompany

Everyone can tell you one thing about Coors Light: it’s cold. It’s not by accident. They focus RELENTLESSLY on the message of “cold.” The in-store displays say that the beer is “cold filtered,” “cold lagered,” and “cold packaged.” The loyalty program promises “chill prizes.” And of course, the cans turn blue when they’re cold. (At one point, they even featured “2-Stage Cold Activation.”) The first time I realized this—that every single Coors Light marketing effort is just an iteration on the same one-word idea—I thought it was overly simplistic. Now I realize how brilliant it is. Even Coors Light, with its enormous marketing budget, only expects consumers to remember *one thing* about the product. And I think you should do the same.“But Neil,” you’re probably thinking, “I could never focus on just one thing. My product is far more complex and sophisticated than mere light beer.” That’s true. But it’s also far less interesting. You have to fight 10x harder, with one one-hundredth of the resources, to get people to care about what you do.So what if you put all those resources towards owning one key message?

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