The Best Ecommerce Tools and Software, According To Experts - Oakland Grown (2024)

As an ecommerce store owner, you’re always on the lookout for great tools and software that helps you reach more potential customers and boost your store’s revenue.

But with so many tools and software on the market targeting ecommerce store owners, how do you know which ones are a total waste of time and which ones are worth it.

We surveyed experts on this topic to compile the list below of the absolute best software and tools for ecommerce store owners.

EComCrew

I discovered EComCrew, which both a community of ecomm business owners, and an educational program primarily for Amazon sellers, that meets twice monthly.

Webinars cover every topic of selling online, and include guest speakers from all walks of ecomm life.

My community of fellow sellers is always ready with a quick answer when I’m struggling with a product problem, a customer service problem, or a problem with Seller Central on Amazon.com.

SEMRush

E-Commerce brands often look for quick wins when developing their growth strategies, but my best advice as an eCommerce Growth Marketer to brands is to also look at long term strategies like SEO Content.

To develop a strong SEO Content strategy you are going to need a tool like SEMRush to help you identify the keywords you’re ranking for in every stage of the funnel, find out where you’re weak, and learn what your competitors are doing better than you from a content perspective.

Using this information you are then able to develop an SEO Content Strategy that can work to help you rank on page 1 in the SERPs for high intent Keywords important to your industry / brand / product / etc.

Veeqo

As an expert, I believe that Veeqo is an omnichannel inventory management application that enables online merchants to handle orders, ship, and sync inventory across numerous channels.

Veeqo connects easily with a wide variety of ecommerce platforms and logistics providers, including Shopify, Rakuten, Magento, WooCommerce, Royal Mail, and DHL, to name a few.

If you’re looking for an all-in-one platform to keep a tight rein on your inventory, Veeqo is the way to go.

With a starting price of $180 per user each month, it’s one of the best ecommerce solutions for small business owners wishing to expand their online presence.

Slack

As an expert, I would define Slack as a company communication application that enables employees to collaborate securely.

Additionally, it connects effectively with other applications, such as Google Docs.

Slack offers both video and phone calls, as well as screen sharing.

It is one of the most often utilised communication platforms for ecommerce company owners, since it helps teams stay organised and focused on their goals.

It is not, however, a one-size-fits-all platform, and it is extremely costly for startups and small to medium-sized businesses.

Finding Slack alternatives that work for your organisation is acceptable.

Assembla

As an expert, I would argue that Assembla is a secure project management, collaboration, and version control platform.

It provides secure cloud hosting for Git, Perforce, and Subversion repositories, as well as integrated project management capabilities such as a task view and distinct cards for tracking progress.

Consider it the ideal team building software tool that accomplishes all of your goals and more.

Pricing begins at $9.16 per month for a single user.

If you’re looking for a practical application that enables code tracking and maintenance, Assembla is one of the most effective ecommerce tools available.

Quickbooks

I believe that Quickbooks Commerce is one of the most powerful accounting and inventory management solutions on the market.

Naturally, it will seamlessly combine with your online business.

This is one of the greatest ecommerce tools since it enables you to examine your production, channels, sales, locations, and currencies from a single platform, allowing you to handle each and every order.

Additionally, this tool provides thorough reports, insights, projections, and other analysis that you can use to determine and automatically change your business’s performance.

Zirtual

As an expert, I feel that this technology can also help you save time and focus less on back-office activities and more on expanding your ecommerce business.

Zirtual is a virtual assistant service that links you with your own personal assistant who can assist you with everything from scheduling meetings and booking vacation accommodations to running personal errands and managing your email inbox.

WooCommerce

If you want to increase your ROI for more 10x, id recommends using this eCommerce tool.

Woocommerce: Is best for WordPress websites.

With woocommerce, your subscriptions, product sales, and members will be handled by it.

It is an open-source platform and totally free. It has large support, is easily customizable and flexible.

Magento: With Magento, You can build your store and also track and manage yours and also optimize the store.

It supports small-large scale businesses. It has great SEO, scalable app, and it can be easily customized.

Jungle Scout

If you are not in the manufacturing business, and your focus is simply moving your products, one of the best tools on the market is Jungle Scout.

This unique tool helps you identify the best selling products in your market space by tracking their sales through major ecommerce stores such as Amazon.

It is extremely useful if you have dual points, being your own website and Amazon, as it provides tremendous access to product research such as price points, sales rates, and seasonal shifts.

In addition, it has a large sample range to gauge the preciseness of your numbers, tracking up to 40 products at once.

For a very reasonable monthly rate, Jungle Scout can provide you invaluable information to make some of your most critical selling decisions

Shopify

Shopify is perhaps the best ecommerce tool, especially for those ecommerce businesses that are just starting out.

Shopify has basic packages that include everything from easily setting up your website, marketing tools that are included, and a simple dashboard to manage everything on your end.

You have choices to upgrade or downgrade your Shopify package to tailor to your specific needs.

There is also more in-depth help available to get you started.

Shopify is one of the best e-commerce tools because it is easy to use, has a wide variety of features, and has a great community of users.

E-commerce can be a difficult business to get into, but with Shopify, you have everything you need to get started.

You can create a beautiful online store, add products, set up payment processing, and shipping options, and manage your orders.

Plus, there are tons of built-in features that you can use to boost your sales, like discounts and gift cards.

And if you ever need help, the Shopify community is full of experts who are happy to share their knowledge.

Notion

Downloading NOTION was one of the best things I did when I ventured into the ecommerce business.

With such I was able to sort out everything and it became easier for me to know which and what.

You can do almost everything with this app as it has a lot of templates such as calendar, database and can even do excel functions as well.

It’s best to do inventory using this app too.

You can also schedule tasks and create a timeline here.

Handshake

Handshake is for companies who sell to retail stores or other businesses, such as brands, manufacturers, and distributors.

Handshake assists you in providing a modern B2B eCommerce experience for quick online ordering as well as a mobile app for shelf-side orders when your customers are on the floor.

Handshake is a specialized sales rep app that provides them with the customer, product, pricing, and inventory information they require to conduct better customer dialogues.

Orders can be quickly input and submitted.

Zendesk

Probably the most important tool for your ecommerce business.

Creating an optimal customer experience on your website is something you can never ignore.

While various CRM tools are there to do this job, Zendesk takes the crown with a great interface.

It’s a must-have.

Hootsuite

Having a social media presence is crucial for your ecommerce business, but managing various social accounts is tedious and time-consuming.

Hootsuite makes it easier for you to automate your social presence and helps you create a loyal customer base.

Prisync

Prisync was designed with eCommerce in mind since it includes software for pricing surveillance and managing.

With Prisync, you may compare your product pricing to those of your competitors, as well as their stock availability.

It also offers information in a user-friendly interface and email notifications in critical situations, such as when a competitor launches a promotion or changes prices.

Other sophisticated features provided by Prisync include price scraping, price optimization, and more.

BuzzSumo

If you are building new content then you can use Buzzsumo.

This tool can help you for finding popular content in your niche.

The pricing plan is free for 5 search results, with a 14-day free trial as well.

Whenever I have to decide about topics to write on, I use Buzzsumo to understand what’s most popular in the industry.

This gives me an idea of what the trend is around.

Magento

Magento is one of the best eCommerce tools given that it is an open source which offers so much flexibility that allows businesses to modify their platform depending on different needs at different times.

This tool was fundamental in helping us build our eCommerce website, Local Furniture Outlet.

While most other eCommerce platforms are developed by utilizing unique templates that give each one a unique outlook, Magento offers several options that allow brands to design and modify their platform however they want.

Whatever eCommerce platform need your business may have, Magento has tools that offer effective solutions ranging from analytics, optimization, and so on. Ecommerce sites built using Magento are SEO optimized.

This is due to its characteristic feature of generating search engine friendly URLs, reduced page loading time, Google site maps, and so on.

These features are important for Ecommerce websites as they help improve lead generation, customer experience, conversion, and sales.

Kartra

If you want a tool that has a “one-stop-shop” feature that will allow you to manage and navigate your business in one place, then Kartra is a must-have.

Kartra prides itself as a complete package platform – from the page and product creation, managing marketing campaigns, tracking leads and customer engagement, generating reports and analytics, built-in affiliate marketing, calendar system and even help desk – they’ve got it.

With these tons of features on your plate, you might get overwhelmed. But Kartra won’t let you walk in the dark since they have “Kartra Academy” that will walk you through the most extensive details and process of the platform.

What I loved more about Kartra is that it’s user-friendly and intuitive, you can easily navigate the platform well even if you are a beginner or just kickstarting your business.

It also eliminates the difficulty of handling multiple platforms since it offers an all-in-one solution.

So if you want a tool that includes everything in one roof and gives you a bird’s eye view of your business, Kartra is worth the shot.

Lucky Orange

This tool has the goal of helping you to see everything the user did before they left your website with the idea that you’re trying to understand why the people left without taking action or why they left without converting.

So here’s what you can actually do with it, you can get heat maps, visitor recordings and even follow individual visits and click stream data to see where their eyes are on the screen and what they did first, second and last after reaching your landing page.

And what I like about it is that these types of maps are super helpful in identifying where the roadblocks are in our user experience and learning at what point do visitors lose interest, how far did they scroll down our page.

OptinMonster

The one ecommerce tool that we would never give up is OptinMonster.

It is always in use on our printing website. When we have a sale, we use OptinMonster to display a banner on the bottom of our website and use an exit pop up coupon when a user leaves our site.

The ads display the ending date of our sale. The user has to fill in a name and email address to get the coupon codes, which is automatically imported into our CRM program.

Even if a user doesn’t purchase now, we can continue to email them about future sales.

If we don’t have a sale, we still display a banner and exit pop ups with our new customer discount.

We have increased our email prospecting lists tremendously since we started using OptinMonster.

WiserNotify

Have you ever been to some sort of online shopping website and all of a sudden from the corner you can see a notification pop up saying that someone from this location just bought?

Well you can do the exact same thing and this is called a social proof notification service.

The tool that you can use is called WiserNotify. It’s a tool that delivers customizable social proof notifications and widgets to build trust.

It also helps increase sales and is a perfect lead generation tool.

You can also customize it to see how many people are currently visiting your website.

This tool is very easy to use with a lot of templates you can choose from to get you started.

Final Word

We hope our experts have shown you some new tools or software that you were not aware of before today.

Let us know if you try one of the tools listed above and how it worked out with your ecommerce tool.

Thanks to our experts for their contributions-

• Dawn LaFontaine, Founder, Cat in the Box
• John Atkins, Senior Growth Marketer, Tuffgrowth.com
• James Angel, Co-Founder of DYL
• Taylor Murchison, SEO Growth Director of On The Map Marketing
• Kevin Cook, Chief Product Owner at TrackRight
• Alex Williams, Marketing Coordinator, Drink Scouts
• Kavin Patel, Founder and CEO of Convrrt
• Mark Valderrama, CEO & Founder, Aquarium Store Depot
• Zane Landers, Founder, Telescopic Watch
• Evan McCarthy, President, SportingSmiles
• David Wurst, Founder of WebCitz
• Cady Brown, Founder, Horses Arizona
• Gareth Parkin, Founder and CEO of GoPromotional
• Rand Lawrence, Marketing Director, National Wildlife Council
• Oskar Nowik, Head of SEO at Bonsai
• Michelle Henry, Outdoor Dog Fun
• Yuvi Alpert, Founder, Creative Director, and CEO of Noémie
• Abe Breuer, CEO and owner of VIP To Go
• Jason Reynolds, SEO Lead, Audio Listed
• Jeroen van Gils, CEO at EcomContent
• Jeff Mains, CEO of Champion Leadership Group LLC
• Laura Jimenez, owner of Ishine365
• Aaron Masterson, Founder of Local Furniture Outlet
• Alice Johnson, Founder, Improve Summer
• Ewen Finser, CEO of TheDigitalMerchant
• Brian Lee, Founder of Drill and Driver
• Ann O’Brien, Publishing Xpress
• Robert Banks, Founder of MrStocks